Social Media Marketing – Build a Strong Professional Profile

As more people are researching businesses online, it’s important to build a strong professional profile. Social media marketing can help you connect with current and prospective chiropractic patients and allow you to offer a glimpse of your experience, values and both personal and professional objectives.

Facebook, Twitter and YouTube are a few of the most popular social media sites, and Pinterest is the latest trend, but look deeper and you’ll find many more. Consider bookmarking sites like Digg, photo-sharing sites like Flickr, and professional networking sites like Linked In and you’ll get a feel of the expansive nature of the media.

What can social media marketing do for you? On their website, Twitter states it well, “…it shrinks the emotional distance between your company and your customers.”

As you establish your presence on a particular medium, you will gain followers who share a connection with you— which in turn, will lead to increased loyalty. On a practical level, you’ll be able share information about upcoming events and special offers with your chiropractic patients.

Social media is best when used to enhance your existing forms of online communication. For example, you can post links on Facebook and Twitter that lead back to you website. This will also serve to advance your website’s linking and search engine optimization strategies. But to work well with social media, there are few rules you need to understand.

Facebook, Twitter and You Tube are all social places. People want to connect with you on a social level as well as a business or professional level. Dry, boring feeds won’t attract many people. In addition to providing valuable information, pepper your communication with a little humor and a few personal insights.

Keep things positive… An upbeat post or tweet works best.

If you’re new to social media, the many choices can be overwhelming. You might begin by limiting your initial choices to one or two. If you haven’t already done so, begin your social media marketing experience by establishing your account at Facebook.

Next create an account at Twitter. Read the guidelines of both websites carefully. Each company offers tips and pointers on how to establish an effective business presence.

Start slow—invest just a few minutes a day. As you become more familiar with the media, it will become easier and faster to update your entries. Enjoy the journey, continue to gain experience, and allow your followers to build over time.

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Add a YouTube video to your chiropractic website.

How Foursquare can help chiropractors attract a new generation of patients.

How to promote your chiropractic practice with Digg

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