As a busy chiropractor you probably don’t have time to follow the latest technology trends.  Realistically, if you’re like most of our readers, you know there are certain things you should be doing to increase your online presence—but you’re not sure what to do or how to start.

Some chiropractors who understand the power of social media have begun to create their own Facebook pages, and some actively communicate with their patients and followers through Twitter. But let’s face it, many doctors just don’t have the time to post frequent tweets or updates to their Facebook pages.

Therefore, whatever time is spent on chiropractic marketing, whether it is posting blog articles, or updating Facebook and Twitter, it must be a worthwhile investment.

Heads up—this could affect you

That’s why we wanted to alert you to a recent change that could adversely effect the way your chiropractic website and blog posts show up on Google.

Recently, Google changed the way it ranks search results to favor it’s own Google+ users. This has raised a few eyebrows among marketing analysts and internet savvy marketers.

Google+ is Google’s answer to Facebook and it has seen a rapid membership increase, with December 2011 numbers exceeding over 49 million visits. Analyst Paul Allen, founder of said he expects Google+ to reach about 400 million users by the end of 2012.

However, this astonishing rate of growth has not stopped Google from pushing even harder.

In many cases, Google is now promoting content published on Google + more aggressively than content published elsewhere. It has made website publishers and internet marketers rethink the way they approach recent online marketing campaigns.

As a chiropractor, this will also affect your chiropractic marketing strategies.

It seems clear that if you want your blog posts, and social media snippets to get more attention from Google, then you must embrace Google+. In an earlier post, we talked about Google + and how it differs from Facebook, so you can learn more specifics there.

Sign up now

Signing up for a Google+ business page is a simple process.  Start by creating a gmail address. Next follow this link to set up business page. Google makes the process fairly intuitive, even for those of us who aren’t techies.

From the navigation area on the left, select the “local business or place” option. You will be prompted to enter your country and phone number. Once you have completed this information Google will bring up your <link> Google Places listing. If you are presented with multiple options, be sure you chose the address and information associated with your current places listing.

Photo of google+ sign up process

Once you have selected the correct address, Google will create your business page.

You will then be presented with the option to add a profile picture. Add your business logo here, or if you don’t have a logo, your picture or a photo of your office building.

Next you’ll be asked if you wish to share your message with others. You can invite your “circles” to view your business page as well as the public. (Don’t worry if you don’t know what “circles” are right now.  Google offers video tutorials or you can learn the basics by reading this article.)

Photo showing how to invite others to view your Google Plus Business Page

After entering the data, you will receive a success message that tells you have successfully created your business page.  As you can see from the picture below if you have two Google+ profiles established, you will have the option of which you wish to use when you a publishing a post.

Photo of Google plus success screen

Flesh out your profile so that others will recognize you if they stumble across your business page online.  To take advantage of every chiropractic marketing opportunity and to better brand your chiropractic practice, create a profile picture and a one sentence tag line. If you already use a tag line on your website,  you can add the same one to your business profile.

We recommend you use Google+ in exactly the same way you currently use Facebook. (If you don’t already have a Facebook business page, now may the right time for you to start interacting with patient and prospective patients through social media). Although this may involve double work, the benefits you should receive from improved search engine rankings will be worth the effort.

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