Whether you know it or not, most of you have probably seen a QR code. You’ll find the unique black and white square modules, like the one seen above, pasted inside business doors, on websites, and even on business cards. It seems that QR (quick response) codes have begun to pop up everywhere.

But what exactly are QR codes? And should they have a place in your chiropractor marketing?

QR Codes were created in Japan in the mid 1990’s as a tool to track vehicles during production. The codes can store large amounts of information in a small space. Because of this, their usage quickly expanded. Now the codes are used for everything from to entertainment ticketing, marketing, and product labeling.

Apps for scanning QR codes are readily available for almost all smart phones. When scanned by smart phone cameras, the code will automatically display text, URLs, photos and videos.

It’s pretty easy to see that QR codes have the potential to help businesses communicate information quickly and easily.

Although still unfamiliar to most people, (according to Lab42.com, only 40% of those polled said they knew what a QR code was) their popularity is growing.

The survey takers said they scanned the QR codes for a variety of reasons.

  1. 46% say they scanned the code for a discount
  2. 44% to get more information about a service or product
  3. 43% out of curiosity
  4. 28% because of a interesting ad
  5. 17% to get in touch with someone

How You Can Use QR Codes in Your Chiropractor Marketing

This chiropractic marketing strategy is inexpensive and easy to implement. There are a number of sites on the internet where you can generate a code . We created the QR code you see on this page in just seconds by visiting www.kawya.com. It contains all the information for Chiropractic Marketing Guide’s URL You can create a free QR code for your own business in the same way.

Once you have a code you can use it in a number of different ways:

  • Add it to your business cards. Use the code to direct your visitors wherever you wish. You can create a QR code for your website, your facebook page, or a landing page.

  • Add a QR codes to your printed brochures, fliers or handouts. The space saving code will give savvy readers another way to learn more or to get in touch.

  • Place a code on your newspaper ad. Give your readers a way to access your website directly from the ad.

  • Place a QR code decal on your office window. Even if you’re closed, Passerbys can scan the information to get more information.

  • Expand your chiropractic newsletter sign up. Create a QR code that will send your visitors directly to your sign up page.

It’s likely that QR codes will grow in popularity as more mobile users convert to smart phones — so it may make sense to consider this affordable and easy to implement chiropractor marketing strategy. If it helps to bring in just one or two additional new patients, it will be worth the effort.

If you’re looking for more ways to get free publicity, check out these related articles:

Article Marketing can drive new prospective patient to your website. It’s fun and easy to do.

How to explode your chiropractor marketing using Bing’s Business Portal.

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