Search Engine Optimization Keywords
Get it Right for Better Rankings

Search optimization keywords are important to include in website text. And knowing which words people use when looking for a chiropractor, will help you increase your website’s page ranking.

Let’s start with the basics… When performing a search, a person enters a search term into their browser. The major search engines then scan billions of web pages looking for keywords that give an indicator of the content of each individual web page. The keywords help the search engines “understand” the content of the page, which will ensure the return of relevant listings.

Consequently, when writing your website, you want to use the same search terms people use when they want to find a chiropractor. Or possibly, the words they use to learn more about chiropractic care.

Usually, single keywords tend to cover very broad categories and may be less useful. Often a good “keyword” is actually a keyphrase comprised of two or three words.

Here’s an example: Compare the term “chiropractic” with “chiropractic treatment.” The first term could cover anything from chiropractic products to chiropractic associations. The second term is more specific and helps you connect with those patients who specifically want information on chiropractic care.

You may want to optimize different pages for different search terms. For example, if you offer spinal decompression therapy, you might want to optimize a page to focus on this topic. A quick look at our research tools tells us that people seem to use the search terms, spinal decompression therapy, decompression therapy, and herniated disc therapy when looking for this type of treatment. We might choose to use all three terms to use on our spinal decompression page.picture of md-attorney referral toolkit

To determine the keywords that are best to use on your website, you can use a keyword research tool such as Keyword Discovery or Wordtracker. A few website development tools, like Site Build It!, include free keyword research as part of their packages. Many do not. Either way, it’s important to do the research. Not all search terms are obvious and there can be subtle differences in phrasing that may make one keyword perform better than another.

If this all seems a little overwhelming, you could enlist the aid of the search engine optimization professional to perform the searches for you. To further simplify the process, they could also hire an online copywriter to write search engine optimized content.


3 ways to make your chiropractic website a patient-generating machine

Search Engine Optimization Keywords – Get it Right for Better Rankings
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