chiropractic marketing - Chiropractic Marketing Guide | Smart Practice Building Strategies

How a Text Appointment Reminder System Lowered Our Patient No-Shows by 50%

At the beginning of the year I make a  business strategy for the coming year. I review leases and equipment expenses, insurance payments, as well as office and staff productivity. It’s tedious stuff, but it’s got to be done. Like most chiropractors, we experience a small dip in appointments in the first quarter. This isn’t..

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How to Get Your Foot in The Door with More Health Talks and Presentations

On February 14th, 2013, posted in: Health Talks & Spinal Screenings by 0 Comment

Congratulations! Your desire to reach more of the public with important health information is very admirable. As you’ve likely noticed, our so-called health care system is a real mess, and the only solution will come from individuals like you and me who want to truly help others. We’ve got a higher calling! Many people have..

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How To Choose a Good Domain Name for Your Chiropractic Website

On November 13th, 2012, posted in: Chiropractic Websites by 0 Comment

Throughout history and literature, certain names have had the power to conjure up imagery and communicate ideas or values. As an example of what we mean, let’s consider a theoretical scenario. Imagine you’re a single guy and a buddy wants to fix you up with a blind date. He tells you the name of your..

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How Google + Will Shape Your Chiropractic Marketing Strategies

On January 27th, 2012, posted in: Social Media by 0 Comment

As a busy chiropractor you probably don’t have time to follow the latest technology trends.  Realistically, if you’re like most of our readers, you know there are certain things you should be doing to increase your online presence—but you’re not sure what to do or how to start. Some chiropractors who understand the power of..

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5 Ways to Use QR Codes in Your Chiropractor Marketing

On October 14th, 2011, posted in: Get Free Publicity by 0 Comment

Whether you know it or not, most of you have probably seen a QR code. You’ll find the unique black and white square modules, like the one seen above, pasted inside business doors, on websites, and even on business cards. It seems that QR (quick response) codes have begun to pop up everywhere. But what..

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Could a Negative Online Review Stunt Your Chiropractic Marketing?

On October 5th, 2011, posted in: Chiropractic Marketing by 0 Comment

It’s no secret that more people are using online reviews to help them choose new businesses and services. So it makes sense that a negative review could have an affect on your chiropractic marketing. A new study published by Cone proves the point. Data culled from the responses of over 1000 participants suggests that over..

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