Promote Your Chiropractic Practice with Twitter

Have you discovered Twitter? If you’re a technology buff, or what is called an early adopter, you’ve probably been “tweeting” for some time now.

If, on the other hand, you’re a guy or a gal, who still owns a five year old cell phone and who plays their favorite movie on VHS, you may be entirely unfamiliar with the concept. Most of us fall somewhere in the middle.

Twitter is one of the largest portals into the world of social media. You can text short “tweets” to your friends and followers about what’s going on in your life. For example, you can share what movie you just watched, the last book you read, where you are right now… Tweets are short (140 characters or less), so content is abbreviated.

You might be wondering what this has to do with marketing your chiropractic practice?

Promote your chiropractic practice with Twitter

Recently there’s been a lot of buzz about using social media marketing and its effectiveness in promoting businesses. Many large companies are now using Twitter as an integral part of their marketing campaigns. Ford Motor Company, Sony, and Kraft foods are all using twitter.picture of md-attorney referral toolkit

So if these business giants, with their vast marketing budgets, are using social media, they must be onto something, right?

Maybe.

Compete.com, a site specializing in website analytic tools, estimates Twitter receives approximately 21 million unique monthly visitors. With this enormous following, there’s a huge potential for businesses to connect with customers and potential customers.

Recently, we signed up, and had three followers before posting our first tweet!

Now let’s circle back to the kind of impact this can have on chiropractors and their chiropractic marketing strategies. With Twitter you can connect with interested followers, and share information about your chiropractic practice. And you can do this no matter what size your budget. The service itself is free, All you need is a text-capable mobile phone or a computer with an internet connection.

Why take time to tweet several messages a day? Because you’ll have the opportunity to brand your presence and offer your followers, (in this case, chiropractic patients, and prospective patients) useful, relevant information.

You can offer helpful chiropractic tips, promote new patient specials, keep patients abreast of office changes… Most importantly, you’ll will be increasing your patient communication through the power of social media marketing.

Social media, with its unique ability to create stronger connections, will help you develop more loyal patients. Want more details about how to develop an effective marketing plan? Check out this interesting article on Twitter and creating a Tweet Plan.

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