How Foursquare Can Help Chiropractors Attract a New Generation of Patients

Chiropractic marketing has expanded far beyond accepted traditional methods like spinal screenings and newspaper advertisements. It’s now exploded to encompass all forms of online marketing and forms of social media. So today we’d like to talk with you about Foursquare – a popular location based social networking app. Foursquare helps users connect with friends using GPS via their mobile device.

Foursquare is really kind of a location based game with players vying for badges. The names of the badges themselves offer hints as to how they’re achieved, e.g., “Newbie”, “Adventurer”, “Superstar”, “Bender” and “Crunked”. Visit a particular location often enough and you might earn the coveted badge.of mayor. If you’re an overachiever, you can even try to become the Mayor of ten locations at once to earn a badge for being a “Super Mayor.”

The younger tech set has embraced this fun and quirky way to share places and events. Although other location based social media apps exist, like Loopt and Brightkite. Foursquare and Gowalla are currently the two most popular.

You might be wondering what this social media app can do to help you promote your chiropractic practice. The fact that Foursquare has 4.5 million users helps to answer that question.

Although Foursquare and hasn’t yet gained mainstream popularity and it’s followers still represent a small subset of the population, it has the potential to offer an inexpensive advertising . Foursquare allows businesses to post special offers and reward frequent visitors.

This presents an opportunity for social media savvy chiropractors. It’s easy to add your location and and a special offer and the service is absolutely free.

Recently the Pew ResearchCenter’s Internet and American Life Project * reported that:

  • 7% of adults who go online with their mobile phone use a location-based service.
  • 8% of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group.
  • 10% of online Hispanics use these services – significantly more than online whites (3%) or online blacks (5%).
  • 6% of online men use a location-based service such as Foursquare or Gowalla, compared with 3% of online women.

Although these numbers are small, it’s likely Foursquare will expand their staunch following of younger adults. So if you’re looking to increase your sector of younger patients, consider giving Foursquare a try.

*Zickuhr, Kathryn and Smith, Aaron, 4% of online Americans use location-based services
Pew Internet & American Life Project, November 4, 2010, http://www.pewinternet.org/Reports/2010/Location-based-services.aspxp, accessed on November 24, 2010.

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