Get New Chiropractic Patients through Easy and Effective Patient Referrals

Patient referrals are a powerful way to get new chiropractic patients. It is the most basic form of social marketing. But asking patients to refer their neighbors, co-workers and best friends can be a bit uncomfortable and most chiropractors are not comfortable in the role of salesperson.

So, if you don’t like the idea of asking your patients for referrals, then you must look for other ways to accomplish that task.

Delivering top-notch patient care is an essential ingredient. And that begins with the patient’s first contact with your chiropractic office.

Sounds like a no-brainer, doesn’t it? But think about how many times you’ve phoned a doctor’s office and found the voice on the other end of the line to be unprofessional, rushed, or worse… unfriendly?

Now consider your own office. As clinically as possible, step back and evaluate your front desk staff. Does your receptionist have a pleasant speaking voice and extend a warm welcome to patients? How about the other members of your patient care team? Does your CA take time to explain therapy procedures to your new chiropractic patients? Is the interaction between staff members harmonious?

If you deliver effective care and maintain a pleasant, upbeat, office environment, in time your patients will naturally begin to refer new patients your way. But what if you want to step it up a notch?

Are there ways to speed up the patient referral process? Absolutely. If you’re looking for a way to market your services to MDs,here’s a techniqueyou might find helpful:

Get new chiropractic patients through attorney referrals.

What image are you conveying with your referral techniques?

Over the years, chiropractors have tried many different ways promote referrals. Some definitely better than others.

I have to admit I’ve tried a few odd techniques myself. Newly out school, I followed the advice of a practice consultant. She recommended I raffle off a color TV, giving one ticket to anyone who referred new chiropractic patients that month. So I placed a new color TV in my waiting room, and plastered a paper sign advertising the contest rules across the front of the TV screen. Did it work?

Sure. It generated a few patient referrals. But the whole thing seemed a little cheesy. I mean, when was the last time you saw a doctor or a dentist raffling off a TV in their waiting room?

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