LinkedIn is the leading site for business professionals of all kinds. Unlike FaceBook, MySpace or Twitter, LinkedIn is a social networking website for the business and career minded who don’t have the time to play Farmville or wax poetic about their latest caramel macchiato.

While certainly not the only tool you should be using in your on-line promotion efforts, LinkedIn is extremely effective and deserves a fair investment of your time and attention. LinkedIn can help you create an on-line “testimonial” site, where not only your credentials are noted but actual, live people and patients will leave positive feedback about you, your clinic, your staff and the wonderful results that they have received.

That is powerful branding!

We’ve listed a few of the best ways LinkedIn can be used to create an effective online presence that will  get new chiropractic patients clamoring for your services.

Most LinkedIn members only complete about 70% of their profile details. While this may be okay on sites like Tumblr or Pinterest, your LinkedIn profile will work best when it is 100% complete. A finished profile will not only give other members better insight into your skills and experience – it will also elevate your search engine results on LinkedIn – and on the internet in general.

Although it will take time and a little bit of effort, be sure to add your professional history and list any special skills you have acquired no matter how minor you consider them. This will allow more people to find you based on the keywords they input when searching.

In order to complete your profile you will also need at least three “recommendations” from other LinkedIn members. These do not need to be long winded testaments to your incredible skills but instead can be short, lively recommendations that are easy to read and digest.

The key to getting the three recommendations you need (and as many more as you can) is to ask. Notice any former office managers or chiropractic assistants on the site? Ask them for a recommendation. How about your former partner or the DC you worked for when you first graduated? Ask them! Most importantly, if you have a patient who has had great results in your offices ask him/her to write you a recommendation. It is believed that a person that has a high number of brief recommendations will do better than someone who has only 2 or 3 longer ones.

Another way to boost your ratings, is to brand yourself as an expert on a certain subject. Obviously as a Chiropractor you are an expert in musculoskeletal problems, but you may also have specialized knowledge in other areas. Perhaps your emphasis is in nutrition or you are a spinal decompression specialist. You need to let other LinkedIn members know. You can do this by using the answers tab where you can offer to answer questions asked by other LinkIn members. Your answers are then rated and, as they gain rankings, you will be branded as an expert in that particular subject.

The “Groups” tab helps you find LinkedIn groups related to your specialty, industry, or any civic groups you belong to. Here quantity is not as important as quality, but it is recommended that you join as many as possible (up to 50). When you belong to more “Groups” you’ll have more potential contacts. Once you have joined a group and been confirmed by the group owner, check to see what the group’s discussion board guidelines are. If they permit it, post a personal note about yourself and your practice.

The name of the game with LinkedIn is to form as many relationships with other members as possible, get positive recommendations, and, of course, to make sure that everything on the site about you is positive. That means always treating other LinkedIn members with the utmost respect and kindness (even if sometimes that’s the last thing you want to do) and always giving excellent service to your chiropractic patients. Once you’ve accomplished this, you’ll be well on your way to creating a powerful online reputation.

Linked in is just one of many affordable ways to market your practice. Return to the homepage to find more affordable practice development strategies. 

Why You’re Missing Out If You’re Not Using LinkedIn is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

Workplace Burnout is a condition that occurs due to high levels of stress within the workplace over a lengthy period of time. This can happen at any type of workplace and is not solely relegated to Chiropractic offices.

It starts when a person, or Doctor, feels overwhelmed by work and is unable to cope with the normal office routine due to high levels of stress, emotional and sometimes physical exhaustion. Experiencing burnout can cause a person to feel highly unmotivated and unhappy. It can reduce productivity, interrupt the normal flow of work, and even begin to affect family and social relationships. At its worst it can even have an adverse effect on the Doctor’s health.

Burnout can be caused by a number of different factors alone or in concert. Lack of control in the practice, boredom or monotony at the practice, extreme pressure to meet constant and excessive patient demands and a lack of recognition can all lead to burnout.
Burnout does not happen overnight but over many months and sometimes even years. It builds slowly in most cases and comes to a head when things are most stressful, such as slow periods when new patient visits are down or when more than the normal amount of patients begin to complain that the results they are getting aren’t sufficient.

Signs of Workplace Burnout

Most of the early signs of burnout are related to high stress levels and other mental issues rather than the actual physical state of a Doctor’s well-being. Feelings like frustration, hopelessness, irritability and lack of emotional energy are all early signs.

As the state of burnout progresses, physical symptoms such as fatigue, insomnia, weight gain or weight loss may occur. It is during this later stage that a Chiropractor is at higher risk of developing extreme mental depression and other emotional problems such as anxiety attacks or angry outbursts. Obviously these are things we don’t want happening in front of patients or, for that matter, anyone else.

A great way to find out if you are suffering from possible burnout is to take the test below. It’s best to be as honest as possible and not take too long trying to ‘figure out’ the questions. Just answer them honestly and quickly and move on.

Yes No  I find myself feeling unusually fatigued or tired after seeing patients.

Yes No  In the morning I have a sense of dread in the pit of my stomach when I think about having to adjust patients all day.

Yes No  I am always a few minutes late. Sometimes I arrive after the first few patients have already arrived.

Yes No  I haven’t exercised regularly for a few weeks or months.

Yes No  I can’t seem to reach any of my office goals or catch up on needed paperwork.

Yes No  I’m starting to look at patients in a negative way, and I am less patient with their questions.

Yes No  I spend more time alone than I do with my family.

Yes No  I tell myself that I am a failure or that I am not where I am supposed to be in my life.

Yes No  I’m using sex, drugs, food, alcohol or some other diversion to make me ‘feel better’.

Yes No  I wonder what other jobs or careers I could be doing besides Chiropractic.

If you answered YES to 3 or more of the above questions then you are suffering from burnout and need to do something to get your Chiro mojo back before you blow a gasket.

Chiropractic practice management strategies to help with workplace burnout

Most burnout problems can be alleviated with the same methods used to combat stress. Physical exercise is a must, especially since the profession we have chosen is a physically demanding one. Regular exercise helps to keep you balanced and the endorphins can be a depression reducer.

Taking regular breaks is a great chiropractic practice management strategy, especially if you have an associate who you trust to handle the practice while you are away. Two to three weeks of vacation a year is best if you can swing it. If you don’t have an associate but use modalities like massage you can put the practice on ‘auto pilot’ while you go away, leaving it in the hands of a trusted chiropractic assistant or office manager.

Getting together with other Chiropractors in your area is another great way to blow off steam, get out some pent-up patient aggression, and to see that you’re not the only DC around who has the same feelings. Switching techniques is also an option, especially if you aren’t ‘married’ to your technique. Trying new things and learning something different can be fun and help you to get over the burnout slump.

In the end, just remember that you are providing a valuable service to your community and that there are many people out there who owe you thanks, even if they don’t always say it. There are few occupations in the world that give as much back to society as Chiropractic, so be proud that you’re part of that and keep your head held high.

Click here if you’d like to read about more ways to avoid workplace burnout through solid chiropractic practice management strategies.

How the Exhausted Chiropractor Can Avoid Workplace Burnout is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

In many ways, this is great news for chiropractors. A first page organic (not paid) listing on Google can bring a huge amount of traffic to your website. And if your chiropractic website is well structured, it can bring you tons of new patients as well.

Many of our doctors are a bit skeptical about this claim, but it’s very possible to generate 5 to 8 new patients per week directly from your chiropractic website — without much effort! In looking over our stats for this article, I found that on Wednesday alone we scheduled 4 new patients from phone calls generated by the internet.

Search algorithm changes demand attention

However, recent changes in Google’s algorithm mean that you can no longer take a passive approach to your chiropractic website. Even if you’ve hired a website company to handle your site, you need to understand the rules of the game to be sure you’re getting good value for your money.

Recently, Google’s Panda algorithm update created havoc with websites that had weak or poor content, sending formerly high ranking sites tumbling off the first page of search engine page results (SERPS) and into relative obscurity. For many web masters, this had disastrous financial consequences, and left them wondering how to recover. Many other websites were left entirely unaffected.

What made the difference?

In large part, the difference could be traced to the quality of the website’s content.

Although there have always been certain informal rules that most website writers and search engine optimization professionals follow, the new algorithms changes upped the ante.

Whereas in years past, a new page of content could be fairly short and still receive Google’s attention, now that content must be longer and have more substance. In addition, it is still important for the content to be unique, (meaning that it’s not posted anywhere else on the internet).

Does your chiropractic website company deliver unique content?

Posting unique content can be easy to control if you write your own website pages and blog posts. But are you sure you’re getting unique content if you are subscribing to a chiropractic website company or are hiring someone else to write content for you?

There is an easy way to check if the content posted to your site is unique. For only 5 centts per search, Copyscape allows you to check whether anyone has plagiarized your content or verify that the content your writer or website company has created is unique.

This is more important than many people realize. Duplicate content is extremely prevalent and from a search engine standpoint is of minimal value.

To give you an idea of how this works, I took a page of text from another local chiropractor’s site. I then copied and pasted that text into Copyscape’s premium version. The results are shown below.

As you can see, there are 59 other chiropractors’ websites that share almost the identical webpage. (I have blurred out the names of the websites and urls for privacy reasons). If you’re like me, the last thing I want is cookie cutter website content.Particulary if I’ve paid a website company to supply me with “unique” content.

“Fresher” is better

In addition to unique content, Google’s “Fresh” algorithim update makes it even more important to have frequently updated website pages and posts. Designed to determine which searches demand fresher results, this algorithm affects approximately 35% of searches. Quickly changing news items, like celebrity information and sports results are those most often impacted by this change, but it can also work to your advantage as well.

To show you how you can benefit, take a look below. These were the results I found when I searched the term, Garland chiropractor.

As you can see, a few spots below our number 1 result, there is a second result, for a fairly recent blog post from our site. Two first page Google results will definely increase the liklihood of patient conversions.

Although I do invest a small amount of money on content development (I don’t have the time to write my own blog posts) and search engine optimization, this cost is trivial when compared to forms of advertising like pay per click and newspaper ads.

You can use these simple content techniques to improve your own website’s ranking. Converting traffic from your chiropractic website is getting new chiropractic patients the easy way!

To learn more about chiropractic websites and other ways to improve your chiropractic marketing, return to our home page now.

Why You Can No Longer Afford to Ignore Your Chiropractic Website Content is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

Tax write-offs are key to reducing the amount of income tax you’ll pay. So we have compiled 7 simple tax-saving strategies for you to consider.

1) Your Location’s Rent – For most chiropractors, their monthly property lease payment is a major expense. Fortunately, rent expenses can be deducted, as can other terms of a lease, like property taxes. Some business owners choose to make their January rent payments in December. If your chiropractic practice is using a cash basis, then it will be deducted with the current year. However, if your chiropractic business uses accrual accounting, it needs to be capitalized.

2) Business Equipment Repairs – You can deduct the cost of repairing business property or equipment, but you must distinguish between a “repair” and a capital item. To clarify, let’s look at an example. If you were to service your business’ air conditioner, it would be categorized as a repair, but if you were to buy an entirely new air conditioning unit, it would be considered a capital expense.

3) Business Travel – Many doctors must travel to attend seminars. If you’ve found yourself in this situation, you can deduct your airfare (of course, this allowance is excluded if you’ve used frequent flier miles to buy an airline ticket). You can also deduct the shuttle or taxi ride from the airport to hotel, lodging and meals (drinks, food tax and tip) Other things you can deduct during the trip include the cost of laundry, tips for drivers and bellhops, the cost of receiving a fax, and computer or cell phone rental.

4) Business Gifts – For those  who like to thank the doctors and lawyers who send business their way, the tax codes allow for deductions of up to $25 per person per year. If your costs exceed this amount you must remember that only the $25 is deductible, the balance is not. Also note that the tax rules for “gifts” are different from those for “entertainment”. If you give someone a $25.00 restaurant gift certificate — it is deductible. However if you mistakenly code the gift certificate as “entertainment” it could be subject to the 50% rule, which would limit your total deduction to $12.50.

Note: You must keep all gift receipts, along with notes that detail the date of purchase, the recipient, the purpose and any other important facts. Since many receipts are printed on thermal paper you may want to copy or scan the receipts to prevent fading.

5) Chiropractic Marketing –  Many of your chiropractic marketing expenses can be deducted. Tally up your costs for newspaper ads, yellow page advertising, pay per click ads, website design and maintenance, and event fees. Don’t forget smaller expenses like business cards and printed advertising pieces, like brochures and exercise handouts.

6) Miscellaneous Small Expenses – Sometimes very small expenses tend to slip our minds, but over the course of a year they can really add up. Here are a few to consider:

Banking and Merchant Account Fees – Merchant account service fees and Pay Pal fees are both deductible. So are monthly bank fees, ATM charges, and online banking costs.

Professional Subscription and Dues – Dues for professional, business or civic organizations are deductible. If you are a member of American Chiropractic Association, Chamber of Commerce or the Better Business Bureau, these dues can be written off. Business and professional publication subscriptions can also be deducted.
Legal and Professional Fees – Accounting and tax preparation, along with legal and appraisal fees, are deductible.

Office Maintenance and Expenses – Cleaning and janitorial services can be deducted. Magazine subscriptions, flowers and plants, bottled water and other beverages and snacks are also deductible. General office supplies, like paper, pens, and postage, are also included in this list.

7) Incorporate Your Practice – For even more tax savings, consider incorporating your chiropractic practice. Depending upon the laws of your state, you may be able to establish yourself as a Professional Corporation. This designation is a specific type of corporation for business professionals,like architects, doctors, accountanta, and lawyers. Whether you choose to set up your business as a professional corporation, an LLC or an S Corp — you may find a corporation will provide both additional tax and liability protection.

We certainly don’t claim to be CPAs, so this article only offers basic guidelines. Be sure to review any of these recommendations with your business accountant to be sure you are in compliance with current tax laws. You may also find industry specific information about tax write-offs by visiting the IRS.gov Small Business website.

For more ways to create more profit in your chiropractic practice, return to our home page and click on a marketing strategy.

7 Simple Tax Strategies for Chiropractors is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

The clothes you wear to work have a psychological impact and can effect your mood and attitude. They can help you face the day with enthusiasm, or leave you feeling like you’re ready to crawl back into bed.

Usually your clothes are one of the first things people notice about you. Your attire is a classic form of non-verbal communication. And like it or not, your clothing will be factored into any opinion your patients form about you.

Your choice of clothing will shape people’s opinion about your:

• intelligence
• credibility
• professionalism

Most of us acknowledge that work clothing is different from what we’d wear to an evening party or a baseball game.

ECG, a New Jersey company that specializes in helping people communicate more effectively, offers the following advice, “When you’re in front of a group giving a presentation, making a speech or just plain talking, you need to choose your attire to match the event. For example, you will typically want to dress one notch of formality above your audience.”

As a chiropractor, every day you face a captive audience. Each patient is looking to you for help and advice. If your overall demeanor and appearance communicates authority, your patient will be more likely to follow your guidance with confidence. Your clothing can help influence your patients’ opinions.

So what if your preferred working attire is scrubs? What image are you conveying?

Historically, scrubs have been used by surgeons while performing surgery. They are casual clothes that can be easily washed. Once out of the surgical arena, most doctors change back into more formal attire.

Ask yourself why you are wearing scrubs? Do you feel it conveys a professional image? Or are you reaching for scrubs simply because, your business wardrobe is limited and scrubs offer an easy low cost alternative? Or maybe because scrubs simplify your morning routine…

There are no hard a fast rules when it come to what you should wear to the office.If your patient base is extremely casual, then scrubs may be the perfect choice. But if not, you may want to step it up a notch.

Here are a few general tips:

• Your clothes should not distract. Avoid wearing loud patterns or overly trendy clothes
• To appeal to a broad audience lean toward more conservative dress.
• Clothing should be wrinkle free (This includes scrubs!)
• Keep your hair and nail well-groomed

Don’t forget your shoes

Take a look down at your feet. Do your shoes convey an image of professionalism or do they make it seem like your bank account has seen better days? Good, un-scuffed leather shoes enhance the appearance of success. So if your shoes are showing signs of wear, dig out a jar of shoe polish or grab a professional shoeshine.

Clothing is an extremely individual choice. When choosing your work attire you should consider the balance between your physical and psychological comfort. If you’re someone who chafes at the idea of wearing a tie, conservative dress may not be right for you. But be aware that too much self-expression could be distracting to your patients.

To sum up, think about the impressions you’re making with your clothing choices and think about whether they match your practice goals. If not, maybe a trip to the local mall is in order.

A Chiropractor’s Guide to Dressing for Success is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

Some chiropractors who understand the power of social media has begun to create their own Facebook pages, and some actively communicate with their patients and followers through Twitter. But let’s face it, many doctors just don’t have the time to post frequent tweets or updates to their Facebook pages.

Therefore, whatever time is spent on chiropractic marketing, whether it is posting blog articles, or updating Facebook and Twitter, it must be a worthwhile investment.

Heads up—this could affect you

That’s why we wanted to alert you to a recent change that could adversely effect the way your chiropractic website and blog posts show up on Google.

Recently, Google changed the way it ranks search results to favor it’s own Google+ users.  This has raised a few eyebrows among marketing analysts and internet savvy marketers.

Google+ is Google’s answer to Facebook and it has seen a rapid membership increase, with December 2011 numbers exceeding over 49 million visits. Analyst Paul Allen, founder of Ancestry.com said he expects Google+ to reach about 400 million users by the end of 2012.

However, this astonishing rate of growth has not stopped Google from pushing even harder.

In many cases, Google is now promoting content published on Google + more aggressively than content published elsewhere. It has made website publishers and internet marketers rethink the way they approach recent online marketing campaigns.

As a chiropractor, this will also affect your chiropractic marketing strategies.

It seems clear that if you want your blog posts, and social media snippets to get more attention from Google, then you must embrace Google+. In an earlier post, we talked about Google + and how it differs from Facebook, so you can learn more specifics there.

Sign up now

Signing up for a Google+ business page is a simple process.  Start by creating a gmail address. Next follow this link to set up business page. Google makes the process fairly intuitive, even for those of us who aren’t techies.

From the navigation area on the left, select the “local business or place” option. You will be prompted to enter your country and phone number. Once you have completed this information Google will bring up your <link> Google Places listing. If you are presented with multiple options, be sure you chose the address and information associated with your current places listing.

Once you have selected the correct address, Google will create your business page.

You will then be presented with the option to add a profile picture. Add your business logo here, or if you don’t have a logo, your picture or a photo of your office building.

Next you’ll be asked if you wish to share your message with others. You can invite your “circles” to view your business page as well as the public. (Don’t worry if you don’t know what “circles” are right now.  Google offers video tutorials or you can learn the basics by reading this article.)

After entering the data, you will receive a success message that tells you have successfully created your business page.  As you can see from the picture below if you have two Google+ profiles established, you will have the option of which you wish to use when you a publishing a post.

Flesh out your profile so that others will recognize you if they stumble across your business page online.  To take advantage of every chiropractic marketing opportunity and to better brand your chiropractic practice, create a profile picture and a one sentence tag line. If you already use a tag line on your website,  you can add the same one to your business profile.

We recommend you use Google+ in exactly the same way you currently use Facebook. (If you don’t already have a Facebook business page, now may the right time for you to start interacting with patient and prospective patients through social media). Although this may involve double work, the benefits you should receive from improved search engine rankings will be worth the effort.

How Google Plus Will Shape Your Chiropractic Marketing Strategies is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

When I suggest that products can be effective chiropractic marketing tools, I am talking about much more than the extra cash they can add to your practice. In fact, I feel the true benefits are much larger.

The quality and effectiveness of the chiropractic products you offer to your patients will influence how they perceive you.

That’s a bold statement, but I believe it’s true. Whether you stock a particular brand of durable medical goods or a pain relieving cream — if the product works well for your patients it will reflect positively upon you and your practice. The product’s success will help to reinforce your position as an expert in the eyes of your patients. Alternately, if the product falls apart or doesn’t work well, it will reflect negatively upon you.

You may argue this point, saying that we can’t be responsible for manufacturing defects. While this is true, your reputation may still suffer a ding by your association with a subpar chiropractic product.

It’s much like a retailer who sells cheap merchandise that falls apart after a few uses. Would you continue to buy from a company if frequently you had to return bad products? I know I wouldn’t.

That’s why I tend to be cautious as I add new chiropractic product lines and therapies to my practice.

Over the past couple of years, I have dabbled a bit with homeopathy. Mainly I stock a few remedies for arthritis pain and muscle strains along with products for seasonal allergies and sinuses problems. But as my patient’s favorable responses have grown, I’ve begun to investigate homeopathy further.

Homeopathy’s Impressive Track Record

During the seminar, Dr. Stephen Perlstein, the featured speaker, described his firsthand experiences with Heel products. His treatment protocols included a few notable successes. In one case, a patient with two artificial knee joints experienced a total elimination of pain following three sessions where he received injectable homeopathy treatment. Dr Perlstein’s patients also offered positive feedback on the seasonal “homeopathy flu shots” he offers.

Throughout the seminar, the company’s claims of effectiveness were well documented by clinical studies. While I listened, my mind reeled with the potential applications.

Research the chiropractic products you carry

In the future, homeopathy will have a much larger place in my practice. Although I’ll have to invest more time in research and proper application, the potential rewards for both my patients and my practice will be well worth the effort.

Whatever chiropractic products you choose to offer, know that you can’t rely solely on your staff to sell the items. Although it’s great if you do have a staff member who is a natural salesperson, you must be the one to take the lead. Discuss the product with your patient during their office visit. If the patient seems interested, direct them to a designated staff member who can further assist with the sale.

If you do plan to ask your staff to help promote products, make sure they are well trained in the product’s benefits and usage. If your staff is unable to answer basic questions it will reflect badly upon the practice.

Track your patient’s results

This is an important step. You want to be sure that your patients are getting the results you anticipate.

To sum up; whether you sell tens units, weight loss products, homeopathy or nutritional supplements, be sure you are confident of their quality and effectiveness. Your reputation as a knowledgable and skilled practitioner could be harmed by a products failure but will be bolstered by a product’s success.

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How Bad Chiropractic Products Can Jeopardize Your Reputation is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

As the new year is also a time to watch expenses, the chiropractic marketing strategy that we’re outlining below can benefit any doctor—whether new or well established. It’s also easy on the budget and simple to learn. It has the dual benefit of helping you establish a presence on the web, while directing traffic to your chiropractic website.

I think we would all agree the internet has had a profound impact on the way we do business. But it didn’t start that way. The internet began as a way for people to exchange ideas and to communicate. A chiropractic blog stays true to both ideals, but may also serve to boost your business.

Web logs, or “blogs” as they’re now known, are a remarkably effective way to engage readers and potential patients.

In case you’re unfamilar in the concept of a blog, basically it is an online journal. A chiropractic blog may contain your opinions, information on the latest medical advances, how-to-advice, and alternative health ideas. It may feature guest posts from other experts and also contain outbound links to other websites and blogs. It works best when it is updated on a regular basis.

Many blogs allow readers to post feedback on what they’ve read. This encourages reader engagment, giving your prospective patients a chance to interact with you directly. It will also give you the followup that you need, to help you refine what interests your patients and what doesn’t.

If you absolutely hate to write, then this chiropractic marketing idea is not for you. In the spirit of full disclosure, we must tell you that maintaining a chiropractic blog takes a certain amount of time and effort. But it can also help you accomplish three important business objectives.

1. Position yourself as an expert in your profession
Blogging can be effective way to establish yourself as an authority in the chiropractic field. In our opinion, this is the greatest value of a chiropractic blog. Not only can your blog generate leads, it also your reader connect with you by giving them a face and a personality.

2. Gain exposure for a new product or idea
Some doctors’ practices are centered around a specific niche. Whether that is personal injury chiropractic, spinal decompression therapy, weight loss programs, or cold laser therapy, blogging can help you target those markets. Alternately, you might have a product you wish to sell. Your blog is a natural way to educate your readers and to heighten interest.

You’ll find this to be an effective way to “pre-sell” prospective patients on products or services. This in turn can lead to a more streamlined sales process. If a prospective patient contacts you, you know they are truly interested in what you have to offer. This will save time spent trying to convert prospects who have only marginal interest.

2. Improved search engine rankings
There are a number of ways that a blog can help your chiropractic website get better search engine rankings. Frequently updated content sends a signal to the search engines to visit your website more often. This is important, as it is one factor in gaining higher page rankings.
Secondly, if your blog is attached to your website, you will benefit from the direct traffic generated by the new articles you write. The goal is to get your readers to click on other pages of your website to learn more about you and your practice.

Another important bonus is backlinks. Whether your chiropractic blog is a part of your website, or is hosted on a free platform like http://www.weebly.com/ or http://wordpress.com, you can link back to relevant topics within your website. This you will provide your readers with a rich experience and will also be the start of an effective SEO strategy.

According to the president of SEO Research, Brad Fallon, If your blog allows readers to post a response you will see even more benefit relative to search engines, This search engine marketing executive states, “With blogs that allow comments, every new post and every new comment becomes an additional webpage filled with additional keywords to be picked up by the search engine spiders.”

Many marketing experts believe that the amatuer journalists who host their own blogs now play a powerful role in swaying public opinion. As an alternative source of news and information, blog publishers have more freedom than traditional journalists and can freely offer their opinions and viewpoints. In this way, a chiropractic blog goes well beyond a simple chiropractic marketing tool. Doctor bloggers can have a powerful influence over the public’s perception of chiropractic.

If you agree that it’s time chiropractic receives it’s share of good press, and you’re looking for an effective and affordable chiropractic marketing strategy, consider writing a chiropractic blog. Not only will you receive all the marketing advantages outlined above, you’ll be helping to advance your reader’s opinion of the chiropractic profession.

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Make this Chiropractic Marketing Strategy
a New Year’s Resolution is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

When you create a business listing with the Bing Business Portal you can post details about your chiropractic clinic; you can add information about your business hours, areas of specialty, even add a chiropractic video or photos of you and your staff. You can also include additional business locations if if you have more than one practice. Once you register your business, you’ll receive a PIN code for verification by phone or through the mail.

The Bing Business Portal is designed to give local businesses a way to stand out in local searches. By enrolling, you’ll have a better chance of your chiropractic practice showing up on the search engine results pages, along with a map and a navigation pin. Visitors will also see your location, address, phone number and a link to your chiropractic business website. The screenshot below shows an example of how this appears to visitors.

When your chiropractor marketing strategies include the use of local business portals, it will drive new traffic to your website and your business. By signing up with Bing, you will have a chance to capture those clients who use the Bing toolbar or have Bing set as their homepage. Here is a quick two minute video that will take you through the steps:

In general, adding your company to a wide range of internet directories and business portals is a great way of attracting patients that might not find you otherwise. Obviously, if potential patients can’t find your business information when they perform a targeted search, then you’re missing out on revenue. So sign up for Bing’s Business Portal to increase your odds of being seen and to add another dimension to your chiropractor marketing. It’s easy to do and it’s free.

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Explode Your Chiropractor Marketing with Bing’s Business Portal is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies

Here are 6 online chiropractic marketing strategies we suggest you implement. They’ll help you attract new patients and establish a professional web presence.

1. Publish an chiropractic newsletter

Do you regularly keep in touch with patients with a chiropractic newsletter? If not, consider adding this useful strategy to your arsenal of chiropractic marketing tools.

An entertaining e-newsletter will offer your subscribers useful tips and information and give you a chance to promote new products and services.

Over time you’ll further your credibility and solidify your relationships with readers . Your subscribers will come to see you as a trusted authority, making it easier to convert prospects into patients.

Add a newsletter signup to your website to quickly expand your list of potential patients.

2. Publish patient testimonials

Post patient testimonials on your website to increase conversions. A patient testimonial will serve a couple of purposes. Testimonials will make your website more personalized — this can be particularly important if you subscribe to a chiropractic website service, where many doctors websites share a similar look.

Testimonials will also demonstrate the effectiveness of your treatments . Remember that testimonials don’t need to be perfectly worded or polished. To the contrary, they may be more believable if they are added exactly as written by your patients.

3. Write authoritative chiropractic articles.

Have you ever thought about writing a chiropractic article to be published in an article directory? It is easier to do than you might think — and it can offer a couple of attractive benefits. Articles submitted to these sites will be seen by hundreds if not thousands of people. If your article offers unique and valuable information, your article may be used and published on other websites. This can offer valuable exposure, along with an author attribution and a link back to your website.

If done properly, this chiropractic marketing strategy can help drive website traffic to your site.

4.Take advantage of free directory listings

Use the recent explosion of online business directories to your advantage. When you add your chiropractic practice information to a directory, not only do you gain valuable exposure, but you’ll also get a backlink for your chiropractic website. (Backlinks are an important part of search engine optimization — a way to make your website more visible to the search engines.)

Start by doing a quick internet search for business directories. Select those directories that offer free listings. At least initially, resist the temptation to upgrade to a paid or featured listing. Be sure your chosen directory let’s you add a link to your website’s URL.

This task is time consuming but easily can be delegated to your staff. With each directory addition, you’ll be expanding your online presence.

5. Add a special offer to your website

We know that many doctors resist this idea. And although this chiropractic marketing strategy may not work for all chiropractic business models, for many doctors an introductory offer can be a great draw.

6. Keep your website content fresh

One great way to keep your website current is to add a chiropractic blog. Not only will a chiropractic blog keep visitors engaged, it will also encourage the search engines to visit you site more often. (This may in turn, enhance your search engine rankings.)

If you’re not a writer or simply don’t have time to create blog posts, take a look at freelance sites like elance.com. There you can hire a quality writer to ghostwrite a blog post for you. In many cases the cost will be less than $75.00 per article.

One word of advice, shop carefully and be sure to review your prospective writer’s portfolio. You’ll find writers of varying abilities and from a wide range of countries. You want to be sure your writer creates engaging articles that read like they were written by someone from the United States.

Now go take advantage of these online opportunities — you’ll see how many great ways the internet offers to promote your chiropractic practice.

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How to explode your chiropractor marketing using Bing’s Business Portal.

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6 Powerful Ways to Use the Internet to Promote Your Chiropractic Practice is a post from: Chiropractic Marketing Guide | Smart Practice Building Strategies