Website Hyperlinks – How Adding Links to Your Website Will Improve Your Search Engine Rankings

For your website to be a truly effective chiropractic marketing tool, website hyperlinks (links) need to be part of your SEO strategy. This is true whether you build your website or you have someone else to do the work.

You might think that if you hire a web designer to build your website, he or she will automatically incorporate these kinds of search engine optimization techniques. Many times that’s not the case.

Most website designers are not SEO specialists. And although you could hire a search engine optimization specialist at great expense, you’ll save time and money by learning the easy steps you can take to enhance your website’s search engine rankings. The small investment of time you’ll invest in reading this article and using these tips will offer big rewards.

Wouldn’t it be wonderful if a search of relevant keywords always returned your website in the top ranking position? Here’s one way to get closer to that goal.

Adding hyperlinks to your website will help improve rankings by letting search engines zero in on page content. That, in turn, lets the engines know they are returning results relevant to a particular query.

Inbound links (hyperlinks to your website from other websites) act like a vote in favor of your website, telling search engines that your content has value. When you get enough “votes” from other sites, the major search engines begin to take notice and over time your rankings will improve.

There are several major categories of hyperlinks

One way links – Generally considered to be the best. One way hyperlinks are usually given freely simply because the reader finds your site to be of value.

Reciprocal links – This is where a site links to you and you link back to the site. For a reciprocal links to be of value, the link should direct your patient to a valuable resource, and the inbound link should come from an equally useful site. (It would likely be best if the site is related in some way to the topic of health or health care.)

For example, a website that offers tips on pain management would be useful. On the other hand, a link to a website that sells outdoor porch swings probably will not benefit your rankings.

Multi-way links – Sometimes people resort to buying links to improve their site rankings. This thwarts the true intent of a link and is frowned upon. As Google and the other search engines have become more astute at sniffing out these types of schemes, more complex links have arisen. Sometimes they come in the form of three-way links, others are arranged like a wheel. Generally, any sort of link scheme will only offer short term benefits.

One final comment on inbound links from other websites… Google’s ranking algorithms also evaluate where the link come from. It looks at the authority of the originating site and whether it has a higher page rank than your own. Keep this in mind when soliciting links from complementary sites.picture of md-attorney referral toolkit

There are other ways to generate links…

Text links to other pages within your own website are useful. Search algorithms give more weight to content that links to other topic-related pages within a website. Be sure the linking text gives a brief description of the page you are linking to.

For example, on a page about herniated disc therapy, you could provide the following text link to a page discussing decompression therapy. “…some people suffering from herniated discs benefit from spinal decompression therapy.”

You can submit your website to a directory.

The directory then offers a link to your site. Website directories can be useful tools, particularly if they are maintained by human editors.

Two examples of this type of index are Yahoo’s directory and DMOZ.org. As these directories have strict acceptance guidelines, more weight is given to a hyperlink provided by a quality directory with human editors. In addition, you should consider adding your practice information to a chiropractic directory as well.

You can also post comments on forum and blogs. Look for those blogs and forums that might be of interest to your patients. Scout around to find a topic of interest and get involved in a discussion.

Don’t discuss your clinic or your chiropractic practice. Just take part in the conversation. When you sign your post, include your website address as part of your signature. This address then becomes a link back to your website.

To be highly effective, use a combination of these efforts and create a variety of inbound links

One last word of advice… Be patient. Implementing on-page optimization like the kind described above will eventually lead to higher search engine rankings.

The operative word here is eventually. It can take weeks or months for search engines to begin indexing your site. In the meantime, relax. While you’re waiting for the search engines to take notice, continue to add links by visiting and commenting on forums, blogs and making connections with other webmasters.

Website Hyperlinks – How Adding Links to Your Website Will Improve Your Search Engine Rankings
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