Can a Chiropractic Blog Help You Connect With Your Patients?

A chiropractic blog can be a great way to educate and stay in touch with your chiropractic patients. But it has its pros and cons. So before taking the plunge and adding a chiropractic blog to your website, read on to learn if this tool is right for you.

In the beginning, blogs were basically online journals. A traditional blog that had day-to-day posts was easily distinguishable from a structured website.

Now, as websites and their creators have grown more sophisticated, blogs often are included within a website.

But there is one thing that hasn’t changed…blogs work best when you add fresh content frequently.

Therein lies the problem for busy chiropractors. A chiropractic blog can require a significant investment of time – most likely, several hours a week.

If you write it, will they come?

In the beginning you may be writing for a handful or readers, or less… It can be hard summoning up enough energy and interest to write for such a limited audience. But that’s exactly what you have to do. Otherwise, your readers will simply lose interest and move on…

Here are a few things you can do to encourage readership:

Add new content several times a week — Over time, your readership will increase. There’s another important benefit you’ll receive from all the new content. The size of your website will grow and as it does, your chance for ranking higher with the search engines will improve. You can help your odds further by using important chiropractic keywords.

Write in an approachable style — A blog is not the place to present yourself as a stiff-laced authority figure. If you write in a down-to-earth manner, you’ll be more apt to create rapport with your audience.

Write about topics that are of interest to most people — Got a new product that’s drawing rave reviews from your patients? Talk about it in your blog. Can you offer valuable advice on preventing back injuries at work? Write a post. If you’re sponsoring an event like a customer appreciation day, or a dinner talk, mention it in your blog.

Many website development tools allow you to add a chiropractic blog as part of the structure of your website.

If you have an existing website you can add a blog by using blog platforms like WordPress, or Blogspot.

A chiropractic blog could be a great way for you have some fun while drawing upon your creativity—and hopefully gain a few new patients while you’re at it!

 

 

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Can a Chiropractic Blog Help You Connect With Your Patients?
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