Stay Up to Date on the Latest Chiropractic Marketing Strategies

As the editors of the Chiropractic Marketing Guide, we are continually on the hunt for new and better chiropractic marketing ideas, tips and strategies to share with our readers. From first hand experience, we understand how hard it can be to juggle the demands of your chiropractic practice, while still creating time for yourself and your family. Within this site, even the busiest chiropractors will find dozens of easy-to-implement marketing suggestions.

Affordable chiropractic marketing

We also offer plenty of do it yourself options for those docs who are just starting out and need to save money. You’ll get step by step instructions for ways to increase patient satisfaction, how to host a successful patient appreciation day, ideas forGraph of new chiropractic patients getting free publicity and attracting MD and attorney referrals.

Follow along and we’ll help you get more new chiropractic patients!

This site is for you and we welcome your input. If there’s a particular topic you’d like us to research—tell us. We’ll do our best the find the answers you need.

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How a Text Appointment Reminder System Lowered Our Patient No-Shows by 50%

At the beginning of the year I make a  business strategy for the coming year. I review leases and equipment expenses, insurance payments, as well as office and staff productivity. It’s tedious stuff, but it’s got to be done. Like most chiropractors, we experience a small dip in appointments in the first quarter. This isn’t..

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How to Get Your Foot in The Door with More Health Talks and Presentations

On February 14th, 2013, posted in: Health Talks & Spinal Screenings by 0 Comment

Congratulations! Your desire to reach more of the public with important health information is very admirable. As you’ve likely noticed, our so-called health care system is a real mess, and the only solution will come from individuals like you and me who want to truly help others. We’ve got a higher calling! Many people have..

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How To Choose a Good Domain Name for Your Chiropractic Website

On November 13th, 2012, posted in: Chiropractic Websites by 0 Comment

Throughout history and literature, certain names have had the power to conjure up imagery and communicate ideas or values. As an example of what we mean, let’s consider a theoretical scenario. Imagine you’re a single guy and a buddy wants to fix you up with a blind date. He tells you the name of your..

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Marketing Your Chiropractic Practice | 7 Essential Tips

On October 23rd, 2012, posted in: Practice Development by 0 Comment

Building a chiropractic practice often takes more than doing your job well and providing a great service to the community. If your practice is new or you’re looking to strengthen your business, there are several simple and effective chiropractic marketing tools to help. Here are 7 tips that cost little to no money and will..

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Advice for Dealing with Difficult Patients

On September 10th, 2012, posted in: Practice Management by 0 Comment

If you’ve been in practice for more than a few days, you’ve probably come in to contact with at least one patient that is, for lack of a better term, a pain in the rear. You know the type I’m talking about and can probably picture that patient in your mind as you’re reading this...

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How to Create a Professional Presence Online

On July 27th, 2012, posted in: Online Chiropratic Marketing by 1 Comment

Chiropractic, for all intents and purposes, hasn’t really changed much in the last 20 to 30 years. There may be some new techniques but, at its core, the basic reasoning and physics of the profession have stayed the same. Creating a professional presence in your community, however, has changed immensely. Certainly the ‘old fashioned’ way..

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Do You Make This Mistake with Your Chiropractic Newsletters?

On July 13th, 2012, posted in: Chiropractic Newsletters by 1 Comment

Before the invention of computers and the internet, most chiropractors relied on a chiropractic newsletter to help them attract and retain new chiropractic patients. It was an excellent idea in its time and was a great practice builder. Sure, some DCs wrote and published their own newsletters, but most busy chiropractors really didn’t have the..

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Chiropractors – Reclaim Your Profits With Cash Services

Editor’s Note: Today, Dr Greg Iacono shares his thoughts on why it’s beneficial to have a cash practice and develop cash services. As a full-cash practitioner for over 12 years, I can tell you in my opinion that a cash practice is the way to go in Chiropractic. The positive aspects of a cash system..

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Productivity Secrets From a Happy Chiropractor

Many Chiropractors, if you ask them nicely, will tell you that they feel they were ‘chosen’ for the profession. They feel privileged to be able to help people, and that seeing their patients getting better is a true joy. That’s why the vast majority of Chiropractors are happy in their work, because at the end..

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Why You’re Missing Out If You’re Not Using LinkedIn

Along with your chiropractic marketing, patient appreciation days, and community goodwill projects, one of the best ways to promote yourself and your practice is by using social media. One of the best social media websites that can help you locally is LinkedIn. In fact, LinkedIn is one of the most powerful weapons in your arsenal..

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