Article Marketing Will Help You
Get Free Publicity

If you’re looking for an easy and inexpensive way to get free publicity and position yourself as an authority in your field – chiropractic article marketing may be the answer.

What is article marketing?

Article marketing is a simple way to advertise your business by writing short articles of interest to prospective patients. By providing well-researched and written chiropractic articles, you’ll not only help your readers, you’ll also position yourself as an authority in your field. This can benefit you in two ways.

1. By directing readers to your business website – You’ll get free publicity and gain valuable links to your website. (Links are an important part of any search engine optimization strategy.)
2. By establishing credibility – This is especially important to new patients who find your website and want to learn more about your skills and qualifications before scheduling an appointment.

You can post the articles to sites like EzineArticles.com, IdeaMarketers.com and GoArticles.com. Your articles are then made available to publishers of other websites and ezines.

Although it may seem counterintuitive to allow others publishers to use your articles for free, it can have a big payoff. When you allow another publisher to use your articles, you do so with the understanding that they include your bio and a link to your website. This information will be included in a resource box at the bottom of the article.

The secret to the success of article marketing is contained within the resource box. Proper creation of your resource box will dramatically affect the amount of website traffic you’ll generate. Rather than focusing on your bio as many article writers do, offer the reader a reason to click-through to your website. Give the reader something of benefit, like further information on the article topic, or a free report.

Pick a topic and write

Millions of patients are desperately seeking answers to their questions about neck and back pain. And many of those patients are looking for alternative ways to treat and prevent back pain. As a chiropractor, you’re in a unique position to be able to help them find those answers.

Tips for writing an effective article

It’s advisable to keep articles in the 400-800 word range.This word count meets the requirements of most article directories. It will also appeal to ezine editors and other publishers who are looking for short articles for their publications.

Your article content should be unique, original and high quality. This means you will need to research and proofread your document well. To really grab your reader’s attention, avoid overly technical language and keep your sentence length relatively short.

Don’t sell any product or service in the body of the article. Publishers are looking for quality content, not sales copy. Allow the resource box to lead potential patients or clients your way.

A few more pointers:

• Use subheads to generate interest and break up the text.
• Use bullets to outline key points.
• Create small paragraphs. Aim for 3 – 5 sentences per paragraph.

What if you’re not a writer?

There are plenty of individuals and companies that are ready and able to help you write articles. Elance.com is one site that features freelance writers available for hire. Perform a Google search and youy’ll find many others.

Be persistent. Like most marketing efforts, article marketing takes time and consistent effort to reap the big rewards.

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